We all are longing for joyful colours, energy, dynamism and lightness! Nothing better than Big Bold Jelly new generation as a manifesto of summer spirit and a sporty, healthy and happy attitude. It's time to bathe in the bright summer light! It's time to vitamin up, storing high energy and living bold power inducing juicy times. Bright and cool as the classic lemon ice lolly - isn’t' yellow the colour of the sun?